This Product Launch Press Release Template shows all the important details in a press release which includes a captivating headline title, release date, image of the product, selling retail price, product description, company details, and the person that can be contacted by the media. The result is a newsworthy release that leaves readers satisfied but still looking forward to more. Twitter Featured in a major publication? The hook matters more than ever these days. Don’t send it to multiple reporters at the same publication. Depending on the press release, let your leaders, your staff, your volunteers, or your beneficiaries take the stage. The product launch email (product release) 1. Let’s go over these press release basics in regard to writing about a new product. August 10, 2012. The result is a press release that is to the point and impactful. Put the news out on your social channels. Downloads are subject to this site's term of use. Fourth paragraph often includes history and background information about the company. So keep it snappy, concise, and on point. Top 10 popular printables. The quote should be based on the angle of the story and written to add support to the narrative. Here are a few examples of good press releases: 1. Once you’ve got your list of publications and blogs to target, research the journalists or bloggers writing for each of them who publish articles relevant to your press release. Well, for starters, a press release has several names; a press statement, media release or a news release. Phone– 555.555.5555. James Pollard runs TheAdvisorCoach.com, a marketing consultancy that works specifically with financial advisors. A press release is a written statement companies issue to entice the media to cover a company story. News releases announcing the opening of a new business most generally will be picked up by an editor and published--especially in slow economic times. XYZ Corporation Plans To Cream . So how can you do it to ensure press coverage for your company launch? This Launch Press Release can be used to let everyone know of the launch of your new product. If it doesn’t add anything new, then don’t add it. These partnerships help support our site so we can keep bringing you the best answers to your questions. It also includes website links within the boilerplate where journalists can learn more about each company. Or if you’re just looking for as much coverage as possible, then send it out to your targeted publications, blogs, and influencers all at once. Then, by revealing the move was a direct result of their customers requesting it, the press release also tells journalists that their target audiences have already expressed an interest in the story by filling out a survey to express their outcome preferences and so will want to follow the company’s response. In this episode, we discuss. If you exaggerate, you risk being rumbled, which will seriously harm your chance of press coverage, now and in the future. The best answers often include products and services. Here are several good examples that hit the right notes: Skybound Usa Launches New Website For Premium Trampolines And Accessories– Gets right to the point, and highlights site’s new features, including new images of ‘trampolines in action,’ and the new one-click easy shopping experience – features that customers will appreciate! Now we start to flesh out the detail and build upon the key information provided up top. Never send out a press release on a Friday or the day before a public holiday. So how do we decide what’s newsworthy and what’s not? Finally, DonateLife America showcases the event as newsworthy by pointing out it will be hosted by the White House, is aimed at saving American lives, and will include the involvement of the aforementioned influencers and organizations. It's important to stick to the facts. You should now run a victory lap, to capitalize on this as much as possible. The Loudspeaker is your definitive guide on how to scale your startup. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. 2. Finally, after bringing readers up to speed, it gives them a sneak peek into how the story will likely develop going forward. Competition for the press is fierce, and your press release can often decide whether you're getting that coveted interview, profile or review, or if you'll be passed over.This guide will walk you through writing the different kinds of press releases you're likely to encounter in your music career. And a good journalist can spot an exaggerated press release from a mile away. Here’s the thought process of our editorial team. In case you’re still wondering what to expect when writing this type of content, let’s take a look at the major benefits of press releases. Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention. And, because we value transparency, we’ve chosen to provide a list of our partners. Thank you eReleses! It further offers optimism in the future by highlighting the resources and expertise the acquiring company can offer Panera Bread stores, customers, and employees. 11 Steps to Writing a Press Release (Samples Included) ... Google, and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more. The boilerplate also includes more resources for reporters as well as social media information. Research & Innovation. Use at least one in the title and 1-2 in the summary. Tips and tricks on writing an effective press release; A press release template worksheet – Simply plug your information into this pre-formatted, customizable template and voila! Get our Ultimate Journalist Email List for Startups for free! If you don’t send an embargoed version out, send the press release to journalists before you publish it on your own site or social channels. The press release examples below are a masterclass in how different industries can use multimedia to wow the beholder. She’s currently an MBA candidate at Excelsior College. Share . # # #-----The entire press release should be no more than 400 words, or one printed page. The following is a company launch press release sample: XYZ Corporation. To help you, even more, we’ve collected 21 product launch email subject lines that you can experiment for your launch email campaign. Chick-fil-A brand achievement press release example. 10 real-world press release samples, including startup and tech company launches, funding and events, Editable press release and email pitch Word doc templates, Press release media coverage metrics tracker Excel doc, Where a newbie can go for the best knowledge, What everyone should know about email marketing before getting started. Here are the top 4 things you can learn to do right now to get your news noticed, tap into social and build your brand legacy. Before we start: the question of when to send your press release to your contacts is an important one. This also massively increases your chances of a backlink, if it’s copied-and-pasted into an article. In writing the press release, Target begins by clearly outlining the story within the first couple of sentences, stating “the retailer today announced new safety measures to help reduce the spread of coronavirus.” It then goes on to clearly lay out their crisis response plan. Zoom crisis communications and acquisition press release example. However, if the press release writing and outreach process feels too time-consuming and difficult to handle on your own, you can always reach out to our Tech PR Specialists for advice. 1. In the end, deadline-driven journalists with little time to read an entire release can make an immediate decision as to whether the news will be valuable to their audiences or not. A press release is a written statement companies issue to entice the media to cover a company story. Include the following in your product press release: Headline – an attention-grabbing headline about your product. Organizations of all sizes use press releases to achieve all sorts of goals. Method 1 of 2: Making it Pop 1. Download Free Version (DOC format) Download Entire Collection for $19. This is a nice way to. Launch of new company or startup Press Release Template Example Free Launch of new company or startup Press Release Template Example This Launch of new company or startup Press Release Template Example can be used by an individual or organization. If you approach two pages, you’ve probably written too much. The Gojo press release immediately offers the who, what, when, why, and how of the news story. Info@xyzcorp.com. To this effect, they clearly state they are donating 65,000 bottles of hand sanitizer to local hospitals readying for a large influx of patients during the months a global pandemic is predicted to be the most devastating. Basic Elements of a Non-Profit Press Release. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. If you want to listen to the audio version of ULTIMATE STARTUP PRESS RELEASE GUIDE, press play here. A media contact ensures that journalists can reach out with any questions they need to have answered to cover the story. This is often the most overlooked part, but it’s actually the most important. Let’s analyze them one-by-one. Measure your businesses' full growth potential by booking our free assessment or learn to use PR like a pro by downloading our free PR for growth playbook. Other elements around the initial paragraph are also immediately provided to prove the story’s newsworthiness. While the release offers two angles to suit different stakeholders, regardless of which angle journalists choose, quotes by key company representatives highlight the revolutionary angle of both, thus helping journalists fill out their stories. Quotes can give a human element to the press release, and be the ‘summary’ or source of information on their own. These five points should be covered off in the opening paragraph. When a company launches of a new product, it's advantageous to spread the word to the media, customers, investors and other stakeholders. Tell your clients, partners or customers. Here are some common examples: It’s the classic who, what, when, where, why. A good press release for a music album can make or break you as an artist or band. They are usually pretty rambling and designed to please the client (read: stroke their ego) rather than assist the journalist to get shit done, and fast. What is uncertain is how much print space the release will receive. The angle you take will depend on what you’re announcing as well as the industry you’re in. We think the last line is overdoing it a bit, as based on our experience, press releases are still the preferred method of communication for editors at most leading publications. Then nurture and build on any replies you had from journalists: Now you’ve read this guide, you know everything there is to know about writing and pitching a press release. Your Press Release Title Here City, State … Inspired by this answer on Amazon's approach to product development from Ian McAllister I've started gathering up some great releases. If you’ve never written a press release, don’t worry. Non-profits, politicians and organizations can use this press release to announce the launching of a campaign. Product launch press release format. Elements within this press release are designed to induce lots of engagement with the story and the brand, including instant-Tweet opportunities and a call to action asking readers to visit the company’s website or download their app. The release should contain pertinent information at the … If you do this, clearly mark the email as embargoed in the subject and first line, and state the date you’re going to publicly announce this. We looking at doing a press release on the take over of the business landofholistic.co.uk. Finally, the company offers a bio of the new hire, positioning him further as a leader capable of offering the company a bright future. AI For Everyone, an award-winning and VC backed global data management tech startup, is launching the first-ever white-label data science platform to help businesses build scalable and cost-effective AI solutions. This is often taken from the company’s website. If you want journalists not to publish a story right away you can mention “Under embargo until” on the press release. This gives journalists plenty of time to write it up before the date you make the announcement public. If it’s a big announcement, send a personal email to each of your clients or partners, and include it in your next newsletter. The boilerplate for a press release is the generic ‘about us’ copy, which explains exactly what the company does. Where to go next? Read on. Partnerships Lead – a brief overview of the story, including answers to the questions: Who? Once they’ve made their case that community audiences should care about their news, they then offer a contact solely dedicated to journalists wanting to learn more. We’ve also provided another link, to boost the chance of backlink. Avoid waffle at all costs and try and keep it to around a page of regular-sized font and formatting (400 to 500 words). For example, quotes ensure readers that the acquired Panera Bread stores will retain their current leadership and that the company has worked long enough with Manna Development Group to know the acquiring company will follow through with this promise. The Mysterious Message — Send it 2 weeks before the product launch. Press Release Example (Structure of a Press Release) To help you write your press release, here is a sample of one and a breakdown of its elements. They all are genius and whatever they did till now, actually they all deserve because hard work never fail you ever. Hi George, Include the contact details of the person who manages media inquiries. Quotes sprinkled throughout offer a behind-the-scenes look into the selection process. This is example press release template for use at the Free Press Release Center. The intention is to support the argument being made about why this announcement is such a big deal, such as how it solves a problem. Below is such a press release template, but … The when and where are easy, as this paragraph always begins with the location and date. Her expertise is featured across Fit Small Business’s marketing content. As a last resort, most publications will have a submission form on their website or a general email address. We’ve also made the next step super easy for you with our free Startup Press Release Toolkit. Here, too, the company does an excellent job of offering objective, fact-based body paragraphs; only the quotes deviate from the objective, journalistic style of the press release. Sample Press Release. As you read it, note its use of attention-grabbing statistics, action words, and clear benefits. Fax – 555.555.5555. The title incorporates the word “innovation” to grab attention and the subheading teases journalists with big industry news, using the word “revolutionize” to entice them to read on. When the release can be distributed: Usually, the release will carry the words, FOR IMMEDIATE RELEASE. Campaign Launch Press Release. Depending on the press release, let your leaders, your staff, your volunteers, or your beneficiaries take the stage. Once you’ve submitted your press release onto these platforms, publications can either republish them “as is”, or journalists can pick them up and write them up as articles. I think the best mobile app launch was that of "mailbox". Journalists can push play to watch the behind-the-scenes process of designing the luxury vehicle and car commentary by the product’s designers. Here’s a copy of a press release we wrote for one of our clients, which gained media coverage across a wide range of publications. Benefits of Writing a Press Release for Your New App Launch. Pro tip: provide links to reputable sources, to back up any factual statements being made. If you go for this option, all you need to do is to include the date of the big day when something extraordinary will happen. These are the 10 most common types of press releases your startup may produce. Inspired by this answer on Amazon's approach to product development from Ian McAllister I've started gathering up some great releases. This should name the company that’s putting out the press release and explain exactly what the announcement is about. EFFECTIVE Press Releases P.O. At Fit Small Business, our mission is to deliver the best answer to people’s questions. Getting the word out definitely is on your mind and that’s absolutely what you should be thinking about. This is especially the case if you’re a startup. In effect, they pique a reader’s interest, then dedicate resources to make sure journalists get their needs met to effectively cover the story. Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. Use this paragraph to provide more information on the company, what the announcement means in practice and why this announcement stands out in the marketplace. Chick-fil-A’s product-improvement press release follows all the current best practices for a press release, including brevity, an objective tone, a call to action (CTA) that is both valuable to the brand and its readers, and a high-resolution proprietary image. The Competition With New Stores. 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